★★★★★ 4.9 / 5 | Based on 2,411 reviews

SERENA™ - GATHERED HALTER MAXI DRESS

Name: SERENA™ - GATHERED HALTER MAXI DRESS
Brand: My Store
Price: 64.95 USD
Availability: InStock

$250.00 $64.95 Save 74%

Tax included.

F I T

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Moving Sale Ends Midnight

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Low in stock, only a few left
Low in stock, only a few left

Ships by Mon, Mar 16

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⏱ MOVING SALE

Due to the high order volume, our stock is very limited...

If you are still able to press the 'Add to Cart' button, there's still some stock left!

The dress you put on for a special evening and never want to take off.

There are dresses for ordinary days and dresses for the moments that deserve more. The Serena™ Elegant Floral Maxi Dress belongs entirely to the second kind. The halter neckline lifts and frames with a quiet elegance, the gathered detail adds a softness at the shoulders that feels romantic without trying, and the defined waist holds everything in place while the long flowing skirt moves with a grace that makes every step feel considered. The delicate floral print in pink and sage does what only the most beautiful prints do — it makes the dress look like it was chosen specifically for you.

Frames Beautifully — A halter neckline with gathered detail that lifts the shoulders and frames the neckline with a quiet, sculpted elegance that feels romantic without overdoing it.
Holds and Flows — A defined waist that flatters the silhouette and anchors the dress while the long flowing skirt moves freely and gracefully with every step.
A Print Worth Wearing — Delicate florals in soft pink and sage that feel refined and considered rather than loud — the kind of print that earns the compliment before anyone can quite explain why.
Made for the Moments — Garden parties, summer weddings, resort dinners, warm evenings where you want to arrive feeling quietly, effortlessly beautiful — the Serena was made for all of them.

At Madeleine & Ivy, we believe every woman deserves a dress that makes her feel like the occasion was made for her. The Serena was designed to be exactly that dress.

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JOIN 5,000+ PLUS-SIZE QUEENS ACROSS THE USA

"Online shopping can be hit or miss for me because I need things to fit well and feel comfortable straight away. I used the size chart and it was spot on. A real win with Madeleine & Ivy."

Deborah H. - Naples, FL

"I am a size 2XL and I have avoided so many events because nothing online ever fits the way it looks on the model. Madeleine & Ivy changed that. This dress fits beautifully and I finally feel confident going out again."

Angela R. - Orlando, FL

"I always worry about quality when ordering clothes online, but Madeleine & Ivy completely exceeded my expectations. The fabric feels beautifully made and everything looks just as good in person as it did on the screen. Really impressed."

Eleanor W. - Franklin, TN

"I wasn't sure how long delivery would take, but my order arrived earlier than expected and was packaged beautifully. Everything felt smooth from start to finish. Madeleine & Ivy clearly cares about the details."

Claire D. - San Diego, CA

"I was hesitant spending $250 on some dresses I liked from a website I didn't know, but I'm really glad I did. The quality is beautiful and they fit perfectly. Would highly recommend"

Ashley M. - Savannah, GA

"I was nervous spending this much on a dress from a site I'd never heard of. I'm so glad I went for it. The quality is gorgeous and the fit was perfect. Thank you, Madeleine & Ivy."

Elena R. - Austin, TX

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SOME STORES ARE BUILT FOR EVERY WOMAN. WE BUILT OURS FOR YOU. 👑

The pieces we are most proud of. At the most generous prices we've ever offered.

When we started Madeleine & Ivy California from our garage, we had one dream — to create a store where a plus size queen never has to ask if her size exists. Because here it always does.

Every piece in this collection was chosen by two sisters who know exactly what it feels like to reach for something beautiful and walk away empty handed. That does not happen here.

Today, we finally opened a real store and moved to a bigger home — and to celebrate our first day opening we are offering up to 80% off sitewide until midnight.

Your size is here. Your style is here. Your moment is here.

Limited pieces, high demand. Shop before it is gone.

With love,
Madeleine & Ivy🤍
Founders, Madeleine & Ivy California

FREE SHIPPING WITHIN THE U.S.

Only until midnight, we are offering Free Premium Shipping Across the USA via USPS to give you peace of mind, because your satisfaction is our top priority

30-DAY MONEY-BACK GUARANTEE

We love our products and are confident that you will too! That’s why we offer a 30-day money-back guarantee. If the product doesn’t meet your expectations, simply return it for a full refund

Loved for the comfort

Our pieces are chosen for comfort you can feel and style you can count on. Relax, feel confident, and enjoy timeless elegance daily.

24/7 CUSTOMER SERVICE

Real people, ready to help - we have the most dedicated customer support team, so reach out at info@madeleineandivy.com

This is where it all started

Dresses. A folding table.
A sign we made in our garage.

No boutique. No investors.
No idea what we were doing.

Just two sisters
who believed in something
and showed up for it anyway.

That belief built everything you see today.

- Madeleine & Ivy, California

FAQs

Yes, only during this Sale, we are offering free premium shipping with USPS because we value you as a customer and want to provide you with the best service.

Processing your order takes our team 0-2 days followed by 5-7 day delivery. Your order will be shipped via USPS's premium shipping service.

You can track it through the link provided in your order's confirmation email.

We’re committed to processing and shipping your orders within 0 to 48 hours of you placing it.

Once your order is on its way, you’ll receive a confirmation email with tracking details. This will allow you to easily follow the journey of your package as it makes its way to you. You can click here to track your order when you have received the order tracking number from your confirmation email

Yes, once you've placed your order, a confirmation will be sent to your email inbox. If you don’t see it, feel free to reach out to our customer service team at info@madeleineandivy.com, we’re happy to help you right away

Each product includes a detailed size chart under 'What's My Size?' next to the Size Selector, to help you pick the best fit. If you’re between two sizes, we recommend going one size up for extra comfort. Still unsure? Our customer support team is happy to assist you

Doesn't fit? - Not a worry!You can return or exchange it at any time. We offer a30-day return or exchange guarantee,soif you are not satisfied with your order for any reason, just reach out. We are committed to making sure you are protected with every purchase

You can pay safely and securely with the following payment methods: PayPal, Credit Card, Visa, Mastercard, Maestro, American Express, Union Pay, Apple Pay, Google Pay, and Shop Pay

For any other questions, please contact us at info@madeleineandivy.com

Orders are typically processed within 1–2 business days. Delivery times vary by location, but most orders arrive within 3–7 business days. You’ll receive tracking details once your order ships.